Senior Paid Social & AI Consultant
Miguel Bravo
I help teams and business owners make clearer decisions around paid social and AI when the work feels messy, inefficient, or off track.
My Approach
Most problems don’t start with ads, content, or tools. They start with unclear goals, bad assumptions, or too many things happening at once. I focus on getting decisions straight first, what matters, what can be ignored, and what needs to change before more effort or budget makes sense.
From there, the work is about setting things up so they’re easier to run. That includes paid social and content. Using what already exists in more than one way, being intentional about when new content is needed, and reducing the pressure to constantly start from scratch.
Tools and AI can help, but they don’t run the show. I build custom AI setups to support consistency, speed things up, and reduce repeat work across channels. People stay in charge of decisions and approvals, especially when money or reputation is on the line.
Companies I’ve Worked With
Some work isn’t shown here due to agency and client constraints. Happy to talk it through.
Dollars in paid media spend managed
Leads generated across accounts
Years focused on paid social
Accounts and teams worked with
Publicly traded or widely known brands supported
“Miguel’s strategies completely changed the game for my weight loss business. We went from burning ad spend to consistently generating high-quality leads and scaling profitably.”
“It’s been refreshing to be able to implement new strategies and ideas to improve the conversion of our ads, all whilst focusing on DTC revenue instead of B2B.”
“Miguel helped us build a paid social program that worked across more than 160 pharmacy locations. The approach was customized at the local level, practical to manage, and focused on driving in-store traffic. We saw a clear uptick in overall performance”
My Story
I’ve spent the last 10+ years working in and around paid social. Mostly inside accounts that were running, but not really understood, and teams that were busy, but not confident about what was actually driving results.
Over time, I’ve worked with a wide range of brands and teams, often through agencies. That mix shaped how I work: practical, detail-oriented, and grounded in real constraints like budgets, timelines, and people who have to live with the work after it’s done.
Outside of work, I’m usually building small projects, drinking too much coffee, or trying to get outside with my family when I can. I’m drawn to work that holds up over time, and I try to bring that same mindset into everything I’m involved in.
